7/15/2023 0 Comments Webdesign videosUsers can create their own profiles and earn points and special statuses based on how much work they put into the community. WordPress membership websites like WPMU DEV are a good example of websites that do this. You can also give them different access settings which directs what kinds of content they see, what types of offers they receive, and so on. Allow them to upload a photo of themselves and to personalize their profile. Enable Avatar Setupįor those of you with websites that allow for users to create profiles, this is a great opportunity to enable them to define their own unique identity. It’s then your job to establish the user’s journey in a way that helps them discover solutions to that problem. Your personas should have a key “problem” they face. Here are some ways in which you can do this with web design: Create User Personasĭevelop user personas before you do anything else when strategizing and planning for a website. And the best way to do this, as evidenced by video games, is to give visitors the ability to pick and choose how they traverse through the story. For the web, this translates to conversion. That’s exactly what websites should do for their visitors, right? They allow visitors to take full control over the experience so that they want to get to the end. This doesn’t make the experience any less enthralling for the player as they are actively engaged throughout, and there is a reward in the end - even if it’s one they share with every other person who has played this game. ![]() ![]() In the end, every player of the game ends up at the same place regardless of which way they turn or what line they utter. Sometimes this is through dialogue (at 6:00), and sometimes it happens through action (at 11:55). Throughout the game, players are called upon to step into the world and make active choices about what happens next. In the example above, the game is based on the events that unfold in the T.V. A good example of this are the Telltale games.īasically, each of their games is crafted around a well-known story. The same holds true for modern gaming as well, though many games go the route of giving players the impression they have control over their heroic journey. The player was always the hero (i.e., PAC-MAN), and his or her mission was to work through the situation (i.e., to fight the ghosts) and get to the end. Make Your Visitor the HeroĮver since the early days of video games, the goal was to put the player in the front seat and to let them be the hero of the story. However, it’s the way in which video game designers tell a story with design elements - and effectively guide players to the end by using those elements - that we need to pay attention to.Īs your visitors’ attention spans shorten and demand grows for more engaging experiences, web designers can greatly benefit from using these storytelling techniques on the web and, more importantly, for mobile. Granted, the overwhelming use of shocking colors and cheesy dialogue won’t work that well when you’re developing a professional website. The only thing is, I don’t know if many web designers think to look to video games for design tips. With video game design evolving around the same time as web design, there are similar features and trends that can be found between the two. Video games have come a long way since they were introduced in the late ‘70s in terms of graphics, user controls and, of course, story development. Three Video Game Storytelling Techniques We Need More Of In Web Design In this article, I want to look at three ways in which video game designers get the storytelling aspect of design right, and how web designers can use these techniques to provide users with an immersive experience and drive them more quickly and effectively to conversion. This is especially great when designing for the mobile experience, which already sets pretty strict limits on how much we can “tell” versus “show.” In other words, we no longer need to use long scrolls to set up plots or describe what a company does. What is truly impressive, however, is how we are now able to use design to tell a story. Now, if you look at the history of video game design, you’ll note a similar track one in which early games like Pong were incredibly simplistic and devoid of any real story:īut now there are games like Grand Theft Auto that put players in the actual driver’s seat, allowing them to control the pace, direction, and outcomes of their experience:Īs technologies improve and design techniques evolve, improvements in digital design are inevitable.
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